Mrinal Writes

  Graphic Design Tips for Beginners With origins in the Middle Ages, Graphic Design found an exponential upsurge with the digital evolution. Today, this form of applied art plays a powerful role as a visual communication tool in various industries in India.  According to the CII (Confederation of Indian Industry), the Graphic Design industry in India was worth Rs 18,832 crore in 2020. To your surprise, this is increasing at a staggering rate of around 25% annually. Whether it be advertising, branding, web design or print media, the demand for skilled graphic designers continues to grow.  So, if you are a beginner aspiring to enter this world of effective visual communication, you need certain tips. Tips that would help you kickstart your journey in this dynamic realm. Without waiting a minute further, let’s help you lay a strong foundation for your design career. Strengthen Your Basics “Fundamentals are key”- This stands right for any and every domain in the world. Before...

In the ever-evolving digital marketing landscape, businesses are constantly seeking innovative ways to drive impactful results. Also, in the process, they want to streamline their processes and enhance efficiency. One powerful tool that has helped them with this and gained significant prominence in recent years is ‘Marketing Automation’.  Marketing automation has emerged as a game-changer, enabling businesses to streamline their marketing efforts and drive results. However, you’ll still find a question circling around: Is marketing automation truly effective, or is it just another buzzword in the dynamic empire of marketing solutions? But before we jump on to the efficacy of marketing automation, let’s know a bit more about it. What is Marketing Automation? Marketing automation is a strategy that employs software to measure, streamline and automate marketing processes. These processes are used to support digital marketing campaigns across different channels. In simple words, market...