Why is there a Sudden Boom in the 'Digital Marketing Industry' in India? ‘Digital Marketing’- Two words that didn’t find their meaning together a few years earlier. Who had thought that these two words would form one of the most prominent industries in India? But, what are the reasons for the sudden boom in the digital marketing industry in India? Are there any? Yes, there are. But before we jump on to that, let’s grasp a basic understanding of digital marketing. What is Digital Marketing? As the name suggests, digital marketing refers to the marketing or advertising activities of different businesses digitally. This was too simple! Wait! Let’s not restrict our minds to the prior statement. There is much more to that. Digital marketing allows businesses to communicate, showcase their products and perform transactions anywhere and anytime. “Now, this sounds exciting!” Yes, of course, it does! Now, coming back to our question. What led to the sudden escalation of this marketing ...