Mrinal Writes

  Graphic Design Tips for Beginners With origins in the Middle Ages, Graphic Design found an exponential upsurge with the digital evolution. Today, this form of applied art plays a powerful role as a visual communication tool in various industries in India.  According to the CII (Confederation of Indian Industry), the Graphic Design industry in India was worth Rs 18,832 crore in 2020. To your surprise, this is increasing at a staggering rate of around 25% annually. Whether it be advertising, branding, web design or print media, the demand for skilled graphic designers continues to grow.  So, if you are a beginner aspiring to enter this world of effective visual communication, you need certain tips. Tips that would help you kickstart your journey in this dynamic realm. Without waiting a minute further, let’s help you lay a strong foundation for your design career. Strengthen Your Basics “Fundamentals are key”- This stands right for any and every domain in the world. Before...

In the ever-evolving digital marketing landscape, businesses are constantly seeking innovative ways to drive impactful results. Also, in the process, they want to streamline their processes and enhance efficiency. One powerful tool that has helped them with this and gained significant prominence in recent years is ‘Marketing Automation’.  Marketing automation has emerged as a game-changer, enabling businesses to streamline their marketing efforts and drive results. However, you’ll still find a question circling around: Is marketing automation truly effective, or is it just another buzzword in the dynamic empire of marketing solutions? But before we jump on to the efficacy of marketing automation, let’s know a bit more about it. What is Marketing Automation? Marketing automation is a strategy that employs software to measure, streamline and automate marketing processes. These processes are used to support digital marketing campaigns across different channels. In simple words, market...

Why is there a Sudden Boom in the 'Digital Marketing Industry' in India? ‘Digital Marketing’- Two words that didn’t find their meaning together a few years earlier. Who had thought that these two words would form one of the most prominent industries in India? But, what are the reasons for the sudden boom in the digital marketing industry in India? Are there any? Yes, there are. But before we jump on to that, let’s grasp a basic understanding of digital marketing. What is Digital Marketing? As the name suggests, digital marketing refers to the marketing or advertising activities of different businesses digitally. This was too simple! Wait! Let’s not restrict our minds to the prior statement. There is much more to that.  Digital marketing allows businesses to communicate, showcase their products and perform transactions anywhere and anytime. “Now, this sounds exciting!” Yes, of course, it does! Now, coming back to our question. What led to the sudden escalation of this marketing ...

You are here, so you might be having a tough time following your employees' working hours. Also, we guess you have your research because you have already spotted the two best players in the market- ‘Time Doctor and Hubstaff’. Both of these are time tracking softwares and both contribute to increased team productivity.  But when it comes to comparing the two, who’s the winner? We’ll be differentiating both the time tracking tools in this post. So, let’s begin and help you make your selection with ease. Introduction to Time Doctor Time Doctor is an automatic time tracking tool that is usually employed by small as well as large business establishments. You might be thinking that this is the same for every other time tracking software. How’s Time Doctor different then? There are certain benefits that the application offers. These will be substantial to get your attention to this time tracking administrator. It records the time taken for every project completion and also keeps an eye on...